Website planning
Website redesign cost: know what you’re buying
Page count is only the beginning. Compare content, editing, integrations, migration and ongoing costs before comparing the final price.
Read articleThe GCI blog
Independent thinking. Practical progress.
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Ideas for a business that looks better, works smarter, and is easier to find.
Websites, search, analytics, and the decisions behind them. Written by Glass City Intelligence in Toledo, Ohio.
Explore the articlesStart here · Website planning
Website redesign cost: know what you’re buying
Page count is only the beginning. Compare content, editing, integrations, migration and ongoing costs before comparing the final price.
Read the guideThe reading room
Good questions.
Useful answers.
Start with the problem in front of you.
Take away something you can use.
10 articles · Newest first
Search & visibility
Website redesign SEO checklist: before, during and after launch
A working, printable checklist for the pages, links and visitor journeys that must survive a redesign. Eighteen checks from inventory to launch monitoring.
Read articleWebsites
The five questions your homepage should answer immediately.
A new visitor cannot fill in the gaps you no longer notice. Use five straightforward questions to make the message clearer.
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Brand & credibility
What makes a small business look established online?
A small business can look dependable without pretending to be bigger. Start with the details that show someone is paying attention.
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Search & visibility
Before you buy more ads, fix what happens after the click.
An ad earns a visit. Your website and follow-up have to carry the conversation. Check the full path before sending more people through it.
Read articleWebsites
A beautiful website can still lose customers.
Strong design should make your business memorable and understandable. Here is where visual polish needs practical purpose.
Read articleWebsites
Your business has outgrown its website. Here’s how to tell.
Your business has changed. Has your website kept up? Check the gaps before deciding whether to refresh, repair or rebuild.
Read articleSearch & visibility
A Toledo small-business SEO checklist you can run in an hour
Before you pay for search work, measure what you have. These are the checks we run on a site first, in the order that finds the expensive problems soonest.
Read articleWebsites
Moving a Wix website to Wix Headless on Astro: what changes
Choose the hosting and responsibilities before rebuilding the frontend. A practical guide to Wix Headless, Astro, SEO ownership and migration checks.
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Analytics
Telling people from bots in your own website analytics
Crawlers now arrive in real browsers with ordinary user agents. A first-party visitor log can still tell them apart, if it judges each visit by what it did rather than what it said it was.
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