Independent studio / Toledo, Ohio
A distinctive website should help people understand your offer, trust what they see and know what to do next.
Work directly with Dan McConaughy on website design and development, from the first page plan to a tested launch. Clear scopes, published project prices and room to grow when your business needs more.
Standard websites: $996 minimum · 4 pages · supplied content
01 / Start with the customer
A Toledo-area business does not need a page for every town or a feature for every possibility. It needs useful information for the customers it actually serves. These are planning examples, not claims about past clients.
For a contractor or local service business, start with the work you actually do, where you serve, useful project evidence and a simple estimate request. Give different services their own pages when each needs a real explanation.
For a professional practice, explain who the service suits, what the first step involves and what a visitor should prepare. Use approved credentials and accurate service descriptions; avoid asking for sensitive information in an ordinary inquiry form.
For a shop, restaurant or community organization, visitors may need hours, a current menu, an event or directions before a visual flourish. Decide who will update those details and whether an editing system belongs in the scope.
A standard site explains the business and accepts inquiries. Staff editing, ecommerce, booking, member accounts and CRM connections introduce different work and vendor costs. If customers need a portal or your team needs an internal tool, explore custom digital platforms alongside the website plan.
02 / Published prices · USD
These are GCI’s published project prices. The written quote confirms the pages, content, functionality and responsibilities. A standard new-build reference is not a complete migration or redesign quote.
4-page minimum: $996
$249 / page
Supplied content, repeatable informational layouts and a standard inquiry form. Four-page minimum. CMS, content creation and additional functionality are scoped separately.
A planning example: Home, Services, About and Contact.
Calculate a standard siteOne focused offer
$997–$1,996
One focused page with a clear message, responsive design and a defined call to action. Content and design detail determine the fixed quote within the range.
Useful when one service and one customer action can be explained on a single page.
Compare the one-page scopeContent that your team can manage
$1,997–$4,996
An agreed page inventory, CMS collections and amount of content work. The range covers the scoped project; per-page fees are not added on top.
Consider this when staff need to maintain services, articles or other structured content.
Explore a CMS exampleOriginal design and defined functionality
$4,997–$9,999+
A defined custom design and set of functionality. Complex requirements can exceed $9,999; this is not a spending cap.
Consider this for distinct layouts, deeper interactions or functionality beyond the standard offer.
Compare custom project scopeRecurring costs are separate. Eligible Basic Hosting is $17.77/month, or $213.24/year. The calculator separates known build and hosting costs from domains, subscriptions, applicable taxes and quoted care.
Sometimes a rebuild is unnecessary. A standalone website/SEO audit is $250; a small, defined repair engagement is $500. See their inclusions and what changes a redesign’s cost.
03 / Choosing your designer
When comparing Toledo website designers, ask for a working example and a written explanation of these decisions. The answers tell you more than a polished mockup alone.
Confirm the page inventory, shared versus custom layouts, copywriting, image rights, forms and revision boundaries. Ask how an added feature changes the quote.
Agree domain registration, hosting access, CMS roles, source-code handover and third-party licensing in writing. Know what you can take with you and what needs a continuing subscription.
Open a real page on your phone. Check navigation, readable text, keyboard focus and inquiry steps. Ask what performance and accessibility checks the project will receive.
Separate hosting from maintenance. Name the person responsible for content, software updates, form problems and account renewals. Agree care inclusions and response expectations before relying on them.
Documented client work
The Glass City Intelligence system built PC NET TECHS. The public website combines responsive design, service information, technical SEO and Schema.org structured data with Astro and Wix-managed Headless content.
The wider project includes content and design controls, first-party analytics and PC NET DESK. The case study separates the public site from the larger platform and provides supplied interface captures.
This is evidence of implementation. It does not establish a measured increase in leads, revenue or search traffic, and the wider platform is not the standard website package.
Explore the PC NET TECHS Project04 / From plan to public
The schedule reflects your scope and content readiness. Review points make the work visible; a working preview lets you judge the experience before launch.
Identify your audience, the action you want visitors to take and the pages that support it. Inventory the current site, approved assets and content gaps. Agree the scope, price, responsibilities and review schedule before building.
Develop the typography, composition and customer journey around your identity. Review on a phone and computer. Approve the direction and content before extending it across the agreed pages.
Implement responsive layouts, technical search foundations and the agreed forms or content system. Check keyboard use, readable contrast, image loading, errors and inquiry handling. Additional systems get their own acceptance criteria.
Review domain and DNS access, redirects, indexability and form delivery. Keep a recoverable release. Hand over the agreed editing instructions and account access, then use connected search and analytics tools to identify what needs improvement.
05 / Built to be used
Responsive layouts, semantic headings, descriptive links, visible keyboard focus and readable contrast guide the build. Responsive images, deliberate script loading and performance review support a usable phone experience. Accessibility review is part of delivery; a blanket legal-compliance certification is not implied.
Give each page a useful purpose, unique metadata and a canonical address. Publish an accurate sitemap and only justified structured data. For a redesign, map useful old URLs and verify their redirects. Local listings, ongoing content and search reporting are distinct scopes; indexing and rankings are search-engine decisions.
Use the redesign launch checklistChoose hosting against the site’s actual requirements. Confirm HTTPS, domain and DNS access, form delivery, account responsibility and recovery before launch. Eligible Basic Hosting is $17.77/month. CMS subscriptions, domains, paid apps and other vendor charges are separate and must be confirmed.
A handover-only arrangement can suit an infrequently changing site. Ongoing care can cover agreed content changes, software maintenance, form checks or reporting. Define the tasks, frequency and response expectations, then quote them separately. Hosting alone does not include unlimited changes or a growth campaign.
Discuss hosting and carePlatform choices: Astro and Vercel for a custom front end, Wix-managed Headless where Wix content tools fit, or Wix Studio for an appropriate smaller scope. Explore the Wix Headless trade-offs.
06 / Before you decide
GCI’s standard multipage website is $249 per page with a 4-page minimum ($996), using supplied content and shared layouts. A focused one-page website is $997–$1,996; CMS/content work is $1,997–$4,996; extensive custom work is $4,997–$9,999+. The written scope confirms the price. Hosting, domains, paid services, applicable taxes and ongoing care are separate.
The schedule follows the agreed page inventory, content readiness, integrations and review points. Supplied, approved text and images remove a major dependency. A redesign with URL migration or a content system needs additional planning and testing. We confirm milestones in the scope rather than promise the same turnaround for every project.
Yes. Start with an inventory of existing URLs, content and available search data. Decide which addresses to keep and map replacements for pages that move. Check redirects, internal links, canonicals and indexing at launch. These steps reduce avoidable migration errors; they cannot guarantee that rankings or traffic will remain unchanged.
Staff editing belongs in a CMS scope. We choose the fields, preview and publishing workflow around what you need to maintain. Astro and Vercel suit custom front ends; Wix-managed Headless can retain Wix content tools; Wix Studio can suit a smaller site. Platform choice follows editing needs, integrations, budget and account responsibilities.
Technical search foundations are included: useful page structure, descriptive metadata, canonical URLs, an indexable sitemap and relevant structured data. Content research, new service pages, local business listings and ongoing reporting are separately scoped. Search engines decide what to index and rank; no position, traffic or lead volume is guaranteed.
Eligible GCI Basic Hosting is $17.77 per month ($213.24 per year). Eligibility depends on the site’s requirements. Hosting keeps the site available; content updates, new functionality and ongoing care are separate scopes. Domains, CMS or app subscriptions and other vendor charges need confirmation. You can also arrange hosting separately, with compatibility and responsibilities agreed before launch.
Glass City Intelligence is an independent studio in Toledo, Ohio, founded by Dan McConaughy. You work directly with Dan. Working previews and written feedback support projects in Toledo, Northwest Ohio and remotely across the United States; a phone call is not required to begin.
Planning the wider picture? Read the Toledo small-business SEO checklist or see all Services.
Your next useful step
Tell Dan what your business needs visitors to understand or do. Begin with a written brief, a calculator estimate or the site you want to improve.